Top 5 Business Apps Performance in Ghana for Q1 2023

In Q1 2023, the top 5 business apps in Ghana—Zoom Workplace, Google Chat, WhatsApp Business, Microsoft Teams, and LinkedIn: Network & Job Finder—showcased varied trends in downloads, revenue, and active users. Below, we break down the performance of each app.

Zoom Workplace experienced a steady increase in weekly revenue, peaking at approximately $414 in the week of March 13. Weekly downloads peaked at nearly 29K in the week of January 23, followed by a gradual decline to around 14K by the end of March. The app's active user base remained fairly stable, ranging from 310K to 337K throughout the quarter.

Google Chat saw consistent weekly downloads, starting at around 10.9K and ending at about 9.5K. Active users hovered around 94K at the beginning of the quarter and increased slightly to approximately 102K by the end of March.

WhatsApp Business led the pack in downloads, peaking at nearly 496K in the week of January 9. However, downloads saw fluctuations throughout the quarter, ending at approximately 223K in the last week of March. The app maintained a strong active user base, starting at about 2.5M and showing a slight increase to 2.7M by the end of February, before stabilizing around 2.6M.

Microsoft Teams had more modest download numbers, peaking at around 12.3K in the week of January 9. By the end of March, downloads had decreased to about 4.6K. Active users for the app showed a slight increase from approximately 74.8K at the start of the quarter to around 87.7K by the end of March.

LinkedIn: Network & Job Finder showed a consistent revenue stream, peaking at about $2.1K in the weeks of January 23 and February 27. Weekly downloads started at around 3.6K and saw an increase to about 7.6K by the end of January. Active user numbers remained stable, ranging from approximately 126K to 140K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.